Take Me to Londontown

Londontown Collage 2

Here’s a bit of excitement in this nail blogger’s world – I was recently sent this lovely package of polishes and nail care items from Londontown, an American company with a mind for natural, botanical beauty.  Featuring a gorgeous collection of vegan, 5-free polishes (“5-free” meaning the formula is free from the five major toxins you’ll commonly find in nail polish – toluene, formaldehyde, DBF, camphor and formaldehyde resin, in case you were curious) and essential oil-infused nail care products, Londontown’s got the natural, ethically-minded mani for you.

And for me!  Times four, as I tested out a quartet of Londontown’s lakur polishes (including two new shades from their summer 2018 collection) and an assortment of wonderfully-scented nail care items.  Later on in the week I’ll have some nail art for you featuring these lovely polishes, but until then, let’s take a closer look at this unexpected manna from the manicure heavens. 🙂

Every good mani requires a healthy start and a strong finish, and Londontown has seen to that as well with their kur line of vegan, gluten-free and cruelty-free nail care products.  I haven’t had much of a chance to live with the nail hardener & base coat or the protective top coat (those will both see a lot more work when I begin putting these polishes through their nail art paces) but I’ve been using the heck out of the nourishing cuticle oil, because it’s light, non-greasy and it smells fan-freakin-tastic – like an herb garden, heavy on the flowering lavender and thyme, warm from the sun.  Infused with what Londontown calls their Florium Complex, a proprietary blend of extracts and oils and other good-for-your-nails stuff, I’d purchase this great cuticle oil in a heartbeat.

Londontown Main 2

And now, on to the pretty colours!  Up first at bat we have Cheerio, a delicate, pale wash of a hue that provides tons of shine while enhancing your natural nail colour – it’s your nails, only tidier!  She don’t look like much, but these kinds of non-colour colours always prove themselves quite useful, in applications ranging from clean, chic manicures to glittery jelly sandwich nail art.  I used three coats of Cheerio for this manicure, and like all of the swatches shown here, it’s presented au naturel – no topcoat to mess up all that lovely natural gloss.

Cheerio Collage

Next up we have Briolette, one of the summer 2018 additions to the lakur polish line.  Briolette (a briolette is apparently a type of gemstone cut, like an elongated pear) is a beautiful pale lilac creme dusted with purple shimmer.  The purple shimmer is not super apparent on the nail, but it does lend Briolette a lovely sort of corona that makes this polish look like it’s glowing from within.  This is two and a smidge coats (the smidge coat representing one obstinate nail on which I always experience polish drag, and it really is such a drag.) 😉

Briolette Collage

Next we have Opal, the second of the summer 2018 polishes.  True to its name, this pale grey creme shines with ultra fine purple, pink and blue shimmer.  Opal is just a beautiful, beautiful polish, and so flattering.  The shimmer is most apparent out in the sun, but in lower lighting, that added bit of visual interest makes this polish look like stucco or plaster or some other hideously expensive wall treatment.  It also applied really well, in two light coats.

Opal Collage

Sparkle and shine!

Opal 5

Finally, we have my favourite of the four polishes, juicy, popsicle red Guilty Pleasure.  This is the perfect summertime colour – lush, bright and so, so shiny!  I’ve been wearing Guilty Pleasure for three days now – a total rarity for me, but I’m carrying out some renovations to my apartment; little time to switch out my manis when I’m wrist-deep in floor leveler – and even without a base coat or a top coat, it’s holding up admirably well, with just the barest bit of wear.  Very nice.

Guilty Pleasure Collage

As stated off the top, and because we have to do these sorts of things now, lest the Internet police come for all that sweet, sweet bloggin’ money I keep hearing so much about, Londontown very kindly sent me these items, presumably for my review and enjoyment, although they made no requests that I do either (“WE DEMAND THAT YOU LOVE THESE POLISHES!”)  So nobody’s holding a nail file to my kidneys to get me to say that I really liked these polishes, and I wouldn’t hesitate to purchase more.  Looking forward to seeing what this quartet can do in the nail art arena very soon.

Londontown Collage 1

If you’d like more information on Londontown – their business practices, their backstory – or to peruse their large collection of lakur polishes and kur nail care products, click here and tell ’em Finger Candy sent you!

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3 thoughts on “Take Me to Londontown

  1. Heck Yes! All the nail brands should be sending you goods to model as you make it all look gorgeous. Speaking of, I adore these colors and the British branding is ALL me. I’ve checked out the site and found a few I would totally rock, mostly the nudish tones like Cheerio and Opal up there, luv! As soon as I’m buying again, lol.
    Congrats on the goodies!

    • Thanks, Jay! This was super fun, and I won’t lie – ’tis nice getting a press-y-type thing, especially one I’ll actually use (please remind me, like the J. Trudeau story, to tell you about the company that got in touch with me over IG to become a brand ambassador for them, whatever the heck that is)! And yay, I’m glad you found some goodies you like; their polishes are really quite lovely, and there’s such a range of cool colours and finishes (remarkable because there are limitations to the 5-free, vegan-type formulas, so you typically don’t find a ton of variety.) I’m painting my nails with Cheerio as we speak – all hail the mannequin hands! 🙂 Thanks for the support, buddy.

  2. Pingback: Londontown Looks | Finger Candy

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