That’s what our Disney overlords have deemed this bright, sparkly pink, here shown as ILNP’s squishy, summery polish, Jello Shot. In its never-ending quest to siphon allllll of the money out of your wallet, Disney periodically declares X, Y and Z colours to be the hottest, trendiest hues to grace a pair of glittery Mickey ears. This year the Mouse is stumping hard for this Imagination Pink shade, as well as a silver holographic hue they’re calling Magic Mirror Metallic, here shown as another ILNP polish, this time gonzo rainbow-thrower, Mega.
I love both of these hues – is there anything more spectacular than the midday Florida sun cresting the spires of Cinderella Castle and alighting on a beautiful pair of Mickey ears? – and while I’m well down with the inspiration behind the silver holo, I’m less sure about the Imagination Pink, because the name, well, stinks. Like, what precisely IS the colour of imagination? How does Disney know it’s pink? What if it’s, like, sludge brown? Why is it not orange or purple, the colours of Figment the IMAGINATION Dragon at Epcot? Dude’s got an entire ride called Journey Into Imagination with Figment – as in “a figment of your.” Is it really necessary to start assigning other hues to as nebulous a concept as imagination?
Anyhow, I think Disney missed the mark with this one, which of course means it’ll be the most wildly popular colour release in ever, and two years from now when our entire world is awash in various shades of hot pink, I’ll bow and grovel before our Imagination Pink overlords. Until then, at least I know my nails are on point. 😉