Last year, most likely noticing that a good deal of their Mouse merch sales were waltzing straight out the front gates and over to Etsy, Disney really began upping their merchandising game, releasing special, limited edition items in THE Disney colour of the moment. In 2018 Disney declared there to be four must-have colours, rose gold, Millennial pink, iridescent blue and, right at the very end of the year, Potion Purple. I’ve no idea how these colours are chosen, but I think I know why, and it has everything to do with social media. And money! I mean, it’s always ultimately money, right? But increasingly – distressingly, I’d say – Disney is becoming a place built for Instagrammers, with sets and backdrops and IG-dedicated walls (“Meet me at the Purple Wall!”) dotting all four parks and resorts. Loading up the shops with exclusive, Instagrammable merchandise in the must-have colour of the moment just makes good financial sense, as does repeating the entire process four times a year once the latest and greatest colour is no longer trendy. Sneaky, Disney, very sneaky.
I actually didn’t buy any merchandise last year in any of the four “approved” Disney hues. I love rose gold – it’s such a flattering shade – but while it was popular, it was nearly impossible to get your hands on anything in this rosy hue. And I positively adore the grape-hued shade of Potion Purple – I think I would look quite lovely in a pair of sparkly, sequined Potion Purple ears – but it was only released on Christmas Day, and will most likely be tragically out of fashion by the time I’m in-park next. By then the hot new colour will be, I don’t know, lime green. It’d kind of be awesome if they were just like, “Yeah, this is the year we’re making rust orange happen. Pantone ain’t got nothin’ on us.”
And Disney ain’t got nothin’ on me, because I’ve got all four of these colour trends at – and on! – my fingertips right now in one last nod to the big Disney trends of 2018, and best of all, I didn’t have to empty my wallet to get the look.
This icy, colour-shifting blue-purple (I refuse to say “blurple” – aw, damnit!) is so pretty; it reminds me of Bachelor’s Buttons. Here I kept things simple with three coats of Mentality’s jellychrome polish in iridescent Gala.
I think the basic, be-bow’d Minnie ears were my favourite rose gold item – they were very chunky and extra super sparkly. Here I topped KB Shimmer’s ballet pink holographic micro-glitter, Turning Pointe, with Essie’s chunky rose glitter in A Cut Above.
Also known as baby bubblegum pink. For this manicure I used an old textured polish, Nicole by OPI’s Rock the Look, that has a lot more life to it than the actual Millennial pink items I saw – it was a curiously flat shade.
Finally, we have the new kid on the block, Potion Purple, here shown as three coats of another older polish of mine, Enchanted Polish’s chromatic Octopus’s Garden.